If you’re not telling the story, they are… This week, on the Vibrant Leadership Podcast, we speak with award-winning storyteller Kelly Swanson about the power of intentional stories and how leaders can tap into that power when trying to influence, motivate, and introduce change to their audience. Kelly is a mentor, author, comedian, and motivational speaker with over 20 years of experience working with people to shape their stories into instruments of persuasion. She has studied the science behind persuasive stories and has translated that knowledge from stories simply for entertainment purposes into tools for the business world.

Stories can move people, build trust, bring experiences to life, allow the listener to see change possibilities before they happen, and impact business. Whether trying to close a sale with potential buyers, landing a new client, or motivating current employees, Kelly’s insights into storytelling help people create a personal connection, make an emotional investment, and shape a vision they will want to buy into.

On this week’s episode, Kelly shares real-life examples of how she’s seen stories impact both large audiences and single customers. She also breaks down the following key concepts into actionable steps:

Since the beginning of time, stories have been used to influence people in ways no other communication style can. This conversation is a must-listen for all leaders who want to get beyond the data and tell stories that will change people. Let’s get started!