In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her journey from journalism to becoming a partner at an editorial agency. They discuss the evolution of content marketing, the impact of AI on content creation, and the importance of strong client relationships. Michaela also highlights The Writing Company’s unique approach to writing and client empathy.

Check out TWC’s Favorite Reads of 2024 for the best books they’ve read this year, spanning new and old, fiction and nonfiction.

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Website: https://www.thewritingcompany.com/

Michaela on LinkedIn: https://www.linkedin.com/in/michaelacavallaro

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► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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