When you set up email marketing for your business, it can completely change the way you market your business overall. Being in someone’s inbox is a totally different game than showing up in their social media feed.

There are so many tools that email marketing opens up to you that allow you to get more personal and responsive with your email list than you could ever be with social media ads.

If you’ve been hesitating learning how to use email marketing for your business, today’s episode is for you.

We’ll cover everything from choosing the best software platform to setting up your opt-in forms and how to build your list.

Listen to the full episode to hear:

• The pros and cons of three free email marketing platforms you can use while you build your list
• Why you might want to use a thank you page instead of a pop-up for new subscribers
• How to create an enticing and valuable freebie for new sign-ups
• How to promote your freebie to build your list

Learn more about Gillian:

• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!

Resources:



• MailerLite
• Sender
• ConvertKit