Should you expand your business to service new locations?

It makes sense, right? If you have a business that's thriving in one area and you've already got an established brand, website and systems in place, it could probably work in another market, too, and everyone involved can make some more money.

Yet it's not quite that simple. You personally can't be in more than one location at once. More markets also mean more team members, which means more logistical issues to navigate.

So...should you do it anyway?

Let's find out from someone who plans weddings throughout the world and has locations in San Francisco, Charleston, Los Angeles, and Miami - Shannon Leahy.

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Shannon Leahy Events
@ShannonLeahyEvents
Wedded: The Wedding Planner Podcast


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(00:01:30) Introducing Shannon Leahy
(00:05:37) How can event planning be improved through client feedback?
(00:07:30) Who's doing all the sales calls?
(00:10:00) Shannon's greatest fear when building a team
(00:14:00) Getting it out of her head to create SOPs
(00:19:00) If you were starting today, what would you do differently?
(00:24:00) How do you balance all the things including a personal life?

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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.