Listeners, this week we talk about all things pricing. Something people always ask is "how much should I charge for it?" and the question I always come back with is how much do you want IT to make you? And while this question may not resonate with everyone, it is the beginning of exploring our desires. Why do you want to make the thing in the first place? Do people want it? And truly, what number feels safe for your body to ask for? Truth is the number we feel safe with isn't always the answer, however, it provides a gauge from what our nervous system can sustain as far as stress from asking people for money.

After that, it's all math. 

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Timestamps:

02:26 - Define your hourly rate

07:10 - Define your thing

07:34 - Define the transformation

08:25 - We are not fixing people

09:48 - Revenue

10:59 - Production time and costs

11:29 - COGS

12:20 - Bring everything together

13:52 - Break-even point and profit

15:16 - Profit

16:27 - Consider the market

17:06 - Check in with your body

17:58 - Asking your body

18:32 - Closing rate

23:08 - Using math is the most clear way

24:17 - Give from overflow

24:40 - Last questions to consider

 

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