Unpacking this episode min by min:

1:17 - Core values are the glue that holds a business together
1:35 - The hype of core values, is it just all about wall decor and vinyl graphics?
3:16 - What I thought core values were all about at first
3:39 - Core values are the heart and soul of the owner and for the team first and then for your clients
4:00 - What core values are all about
5:11 - Defining what core values truly are
6:20 - They are values, not what you do, they are the why and the way
7:15 - Why they matter and why you should define them sooner than later
7:57 - Most common reason businesses finally create core values
8:44 - When the excitement of a new business wears off, these are the most common things business owner say
9:40 - Fully owning your core values is key
10:08 - Take the test, do you have your core values defined? Do this short exercise
11:24 - The people you work with can't read your mind
12:19 - How to use core values in your business
15:48 -Step-by-step on how to create your business core values
20:18 - Example core values

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Reach out! Send your feedback and comments. Have you created core values? If so, what are your core values? If not, whats holding you back? Drop me a message I would love to hear from you.

Vivian Kvam:

Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com