You might think a sale is just about a customer or client paying you. But that’s just one part of the whole customer experience. 

 

It starts with your first contact, how you create credibility, and everything else you do to make it more likely they’ll not just take your offer, but also stay with you long-term.

 

It’s a concept called sales choreography, and I’ll be exploring that topic in depth. One of the most important elements is your positioning, and how it can set the tone for your entire relationship.

 

I’ll go into depth on that, including…