The Talking Silkworm Podcast
Trailer
Bonus
Episode 7
Season 1
Why to focus 20 percent in content production and 80 percent in content promotion
In this episode, we discuss the importance of promoting your content for
building an audience. We picture it as organizing an
imaginary event and how it relates to content creation.
While creating valuable content is crucial, without effective promotion, it may not reach the intended audience. We explore the balance between content
creation and promotion and offer strategies for gaining traction and
visibility.
Key Ideas:
- Organizing an imaginary event.
- The significance of excess preparation ensued by disappointment as the event attendance falls short despite valuable content and extensive resources invested.
- The revelation that effective promotion is as important as content quality, aligning with the recommendation of marketing experts Neil Patel and Eric Siu.
Resources:
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