When I started using LinkedIn in 2007, I first used it for job-hunting. It then became an extraordinary networking program, keeping me updated with everyone in my business circle. LinkedIn kept evolving, and, as a B2B Marketing consultant, it remains one of my more important resources. But there is still so much more I can use it for. In this episode of The LIPN Podcast, I spoke with Nick Pititto, President of Astor Magnus. Nick and his team use an automated lead generation program that uses LinkedIn to target potential clients and collaborators for his clients. Not only can you reach a specifically targeted audience via LinkedIn DM, but your message can be an email, a text, even a video. To talk to Nick directly to learn more about how to use LinkedIn as a lead generation tool, call 917-960-2936 or email him at info@astormagnus.com For more information about how podcasts, and other forms of business storytelling, can help grow your organization, call Merrill Loechner at Smith Douglass Associates at 203-628-2606 or visit http://smithdouglass.com/