Content, Briefly
Trailer
Bonus
Episode 17
Season 1
Zapier: How Lane Scott Jones proved a 454% ROI on content
On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss:
- How Lane calculated a 454% content ROI for Zapier
- How she grew the team from four to 20 people
- How (and why) Zapier publishes 85 articles each month
- How A.I. is speeding up the team's editing workflow
π You can follow Lane Scott Jones on LinkedIn here:
https://www.linkedin.com/in/lanescottjones/π You can learn more about Zapier here:
https://zapier.com/