The Sirkin Research Podcast
Trailer
Bonus
Episode 59
Season 1
Powering Demand Through Buyer Research with Matt Malanga
Matt Malanga is the Chief Marketing Officer at JW Player, the video platform for video-driven companies. Matt is a full-stack, hands-on CMO who is well-versed in disrupting industries, building winning cultures, and driving top-line growth. He has played a key marketing leadership role in five startups across SaaS and Fintech space - each getting to a successful exit either through an acquisition or IPO. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Leveraging original research to create content and drive demand
- Aligning your internal stakeholders around what matters most to your buyers
- How to connect your ICP to your brand to drive awareness and relevance
- The importance of identifying the right survey audience and why it’s like a bullseye
- How to effectively launch a new brand in a competitive market
- Why quantifying buyer insights is the key to gaining alignment from your GTM team
- The importance of building a bridge to finance as a marketing leader
- How Sirkin Research’s work differs from Gartner and Forrester
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