Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Berenice on Twitter

And on Instagram

Berenice's site

Check out Hello Sign

Listen to/watch the Dropbox episode!

TIMESTAMPS 

0:00 - Introducing HelloSign

1:55 - The early days of design at HelloSign

5:50 - Design at helloSign after the acquisition

7:55 - How Berenice and HelloSign fit in to the Brand Studio team

13:20 - Creative review meetings & design collaboration

17:30 - The HelloSign brand

20:10 - Project planning & kickoff

25:20 - The landing page design process

29:00 - Using Webflow for the marketing site

31:00 - Collaboration with Marketing

34:25 - How Berenice's role has changed over the years

37:15- Metrics & responsibilities

41:20 - Advice for a designer getting acquired

44:45 - Moving the HelloSign site to Webflow

50:00 -  Do me a favor?