Content, Briefly
Trailer
Bonus
Episode 30
Season 1
MNTN: Mel Yap on the necessity of a well-rounded content program
On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss:
- Why MNTN doesn't rely on any single marketing channel
- How mastering tools has become a career advantage
- Why the content team meets weekly to look at metrics
- How Mel balances content creation, email marketing, team mangement and more
π You can check out Mel Yap's personal site here:
https://www.mellieyap.com/π You can follow Mel Yap on LinkedIn here:
https://www.linkedin.com/in/melissayap/π You can learn more about MNTN here:
https://mountain.com/