The world is changing fast, and B2B marketing is no exception. If there's ever been a time for agility and adaptability, it's now. So, how can we do it? How can our marketing teams continue to demonstrate their worth with closed corporate offices, canceled trade events and one-on-one sales interactions relegated to the virtual realm? Scott, Cliff and Josh discuss what they've been exploring and documenting in their three recent blog posts on the subject.

 

Read Scott's blog post, "Coronavirus Event Cancellations: How to Maximize Trade Show Investments:" https://www.godfrey.com/insights/events/coronavirus-cancellations-how-to-maximize-trade-show-investments 

 

Read Cliff's blog post, "5 Ways to Retrofit Your B2B Product Demos for the Age of Social Distancing:" https://www.godfrey.com/insights/sales/5-ways-to-retrofit-your-b2b-product-demos 

 

Read Josh's blog post, "How B2B Marketers Can Help Industrial Sales Adapt to Remote Selling:" https://www.godfrey.com/insights/sales/remote-selling-how-can-marketers-adapt 

 

“Marketing to Complex Industries” is presented by Godfrey — a B2B marketing agency for industries like yours. Godfrey is built for technical products, discerning buyers and intricate buying cycles. For more information, visit www.godfrey.com.