Content, Briefly
Trailer
Bonus
Episode 61
Season 1
John Collins (Part 1): Intercom, Ramp and falling in love with the customer
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more.
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Timestamps:
00:00 Intro
01:17 Who is John Collins?
04:53 John’s journalism background.
06:45 Diversifying content from ebooks to audiobooks and beyond.
09:41 Real engagement through thought leadership and customer insight.
13:21 Content culture success.
15:57 Pushing boundaries with bold campaigns and events.
20:02 Building a content powerhouse.
22:22 Content strategy nuances.
25:50 Building a specialized content team and managing external agencies.
28:40 The impact of content cadence on audience engagement.
31:44 Simple metrics for measuring content success.
33:01 Engaging audiences where they are.
36:26 Strategic audience segmentation.
38:17 Consulting for content growth and marketing success.
40:02 Learn more about John Collins and get in touch.
41:12 Outro
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