KickoffLabs On Growth
Trailer
Bonus
Episode 11
Season 1
How did Rossa generate 100k leads, crowdfunding, and 300k fans for an app that wasn't even out yet?
Today I’m going to share an interview we did with Rossa Shanks of Great Little Place from 2015. They ran a KickoffLabs campaign ahead of the launch of their first mobile application. Their KickoffLabs campaign ultimately collected over 100,000 email addresses for them with a significant viral boost.
Since we recorded the interview they’ve gone on to launch the service in 6 countries and over 100+ cities. They’ve also leveraged their larger audience as social proof to raise a larger funding round. It’s been a success and when you listen to Rossa you’ll understand why.
I learned a lot just editing this interview about writing great landing page copy, rallying an audience around a mission, facebook advertising, and how to hack crowdfunding and app launches.
If you enjoy this interview let us know subscribing and leaving a review in the Apple Podcast app. You can also send any feedback along to
josh@kickofflabs.com.
Full transcript and key takeaways are available at: https://kickofflabs.com/podcast/how-did-rossa-collect-100-thousand-leads-crowdfunding-and-300-thousand-fans/