In this episode of iGaming Daily, supported by Optimove, the show’s SEO expert, Ivana Flynn, is back to discuss the importance of brand alongside Irina Birsanescu, Marketing Director at ICONIC21, and Tara Alvarez Garcia, Founder of TYS Coaching. 

The trio explore the essence of branding, including the significance of personal branding for leaders, and also the challenges affiliates face in building strong brands in the iGaming industry.

Later on in the episode, the conversation also touches on the impact of AI on branding and the necessity for originality and emotional connection in branding strategies, as well as the need for risk-taking to be competitive in the iGaming industry. 

Host: Ivana Flynn

Guests: Irina Birsanescu & Tara Alvarez Garcia

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.