Content, Briefly
Trailer
Bonus
Episode 48
Season 1
Authority Plug: Lashay Lewis on building a BoFu content strategy
In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.
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Timestamps:
00:00 Intro
02:06 Who is Lashay Lewis?
02:35 Lashay’s perspectives on social media.
05:48 The origin story of Authority Plug.
09:06 Transitioning to consultancy.
10:57 Crafting a unique positioning.
13:32 The impact of leveraging attention.
16:10 Benefits of having a bold POV.
18:07 Visual content creation process.
25:31 How to productize a service.
27:42 Identifying your ICP as a consultant.
29:48 Challenges companies face with BoFu content.
32:20 Maximizing ROI with BoFu content.
34:07 ToFu vs. BoFu content.
38:08 Combining strategy with journalism for BoFu content.
42:34 Learn more about Lashay and Authority Plug and get in touch.
42:13 Outro.
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