I used to dive straight into my code editor without talking to potential customers. This lead to a lot of failed projects. Today I share two experiences. One where I built my project in secrecy and kept my cards close to my chest. The other project where I started small, built in public and talked to my customers. It's no coincidence the latter is the project that's made money from day one. All of this leads to me sharing why I think it's important you talk about your idea.