CIM Marketing Podcast Episode 18

Episode 18: Marketing’s good crisis

Episode 18: Marketing’s good crisisEpisode 18: Marketing’s good crisis

00:00 27:25

Embed

CIM Marketing Podcast Episode 18

July 9, 2020 CIM | The Chartered Institute of Marketing View the website

Inside Duke University’s famous CMO Survey

This podcast will:

• Explore the world-renowned CMO Survey from Duke University

• Highlight the astounding rise in US marketing budgets during the crisis

• Examine marketing’s crucial role in leading businesses through the pandemic

Find out more

Look further into the CMO Survey at cmosurvey.org/results

Host:

Ben Walker, Head of Media, LID Business Media

Guests:

Professor Christine Moorman, Fuqua School of Business, Duke University

Gemma Butler, Director of Marketing, CIM

Recorded: Thursday 2 July 2020 17:30 BST