So you're ready to monetize your podcast? Who are we kidding, you were ready before this thing even launched!
Since 2021 I've helped close over $200,000 in direct sponsorships and partnerships for my own podcasts and clients. Just a friendly reminder: advertisers will spend $2.37 billion on podcasts in 2024 and you deserve to get a slice of that pie. π¬
In this episode: (2:02) The audience size you need before starting the monetization process. (4:43) One thing you must know before reaching out to potential sponsors. (6:13) Your formula to calculate what your ads or partnerships should cost! (9:28) Standard podcast ad placements and how long they normally air. (13:05) What your pitch deck and outreach message(s) should include.