They say, “don’t quit your job after your first Burning Man,” but that’s exactly what Rob did. He left behind a successful career as a retail executive and went on a journey to reconnect with himself. It was during a plant ceremony that he gained clarity on a new life purpose: opening a gender-free shopping environment. Less than a year later, in 2018, he launched The Phluid Project, a queer-centric store in New York City, the first of its kind, blending fashion, community, and activism. More recently, this vision has expanded to fragrance with a collection of four scents that blend feminine and masculine notes and break down barriers to self-expression.

In this episode, Rob sits down with Brittney Jackson Mosley, who runs integrated marketing at Scentbird. He talks about his most popular scents (including a bestseller that’s perfect for summer), opens up about his journey embracing his full self, and answers intimate questions from his TikTok community.

• A life-changing Burning Man experience

• The plant-based ceremony that “birthed” Phluid

• Dissolving artificial labels

• The “third gender” in indigenous wisdom

• Phluid’s gender-free NYC fashion store

• Queer-centric vs. queer exclusive

• How Rob learned to embrace his full self

• Mixing traditionally masculine and feminine notes

• Transcend: dragon fruit and palo santo

• Balance: the strongest Phluid scent

• Intention: the newest (and bestselling) scent

• Humanity: a great summer vibe

• A super collaborative way to develop scents

• Rob answers questions from his TikTok community

• “Will it be easier to accept that some family will never support me?”

• “How do you find queer communities in real life?”

• “How do I express my gender fluidity in the corporate world?”

• “How do you find the energy to keep going?”

Soak in all of our audio and video content at https://podcast.scentbird.com.