In this solo episode, I get into a recent history of ad creative for digital advertising, as well as how the iOS14 tracking restrictions have impacted advertising. I share why creative is so important, especially now more than ever, and 3 reasons why it should be your number 1 focus for your paid social advertising in 2022. You'll learn how much has changed in advertising over the years, but also how much really hasn't. Learn how the algorithm works to your advantage to improve your targeting and why creative is crucial to helping you scale.