Too often, choosing your business model isn’t a conscious decision and you accept whatever the default seems to be for your industry.

But choosing your business model is a really important decision.

The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.

Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.

This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.

Today I’m talking to Nathalie Lussier about the Software As A Service model and her business, AccessAlly.

Nathalie Lussier is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college.

As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.

Listen to the full episode to hear:

• Why Nathalie made the leap from hands-on coaching and consulting to developing software
• How software as a service provides stability for business owners
• Who to partner with if you have a great idea but don’t have software development experience
• Why AccessAlly stopped paid advertising and focused on content marketing 
• How Nathalie and her team evaluate adding new features and services to AccessAlly

Learn more about Nathalie Lussier:

• YouTube
• Twitter: @NathLussier
• Facebook: @AccessAllyTM
• Pinterest: @AccessAlly
• Connect with AccessAlly on LinkedIn

Learn more about Gillian:

• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!