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SaaS Marketing Bites from Powered By Search
Trailer
Bonus
Episode 47
Season 1
Why we optimize lead quality before focusing on volume and cost
Accompanying blogpost: Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost
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When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads that they’re winning.
In fact, most B2B SaaS companies focus scaling paid media completely backwards and the result is bad leads, high spend and almost nothing to show for it.
The approach that we take with our client’s paid media is to focus on scaling quality before scaling volume and then optimizing the cost.
In this article, we look at:
- Common mistakes companies make when scaling campaigns
- Why lead quality is more important than quantity
- Our process for optimizing your campaigns
By the end, you’ll know how to create a simple, effective plan for optimizing your leads and getting the best results from your PPC campaigns.
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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
If you enjoyed this episode, you can do the following things right away:
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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
If you enjoyed this episode, you can do the following things right away:
- Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
- If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
- If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
- If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.