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SaaS Marketing Bites from Powered By Search
Trailer
Bonus
Episode 63
Season 1
SaaS Research: ‘Talk to customers’ is good advice but it’s not enough
Accompanying blog post: SaaS Research: ‘Talk to customers’ is good advice but it’s not enough
The advice ‘talk to customers’ is good – but companies should focus on building a framework for understanding their customer that goes beyond simple interviewing and includes both qualitative and quantitative inputs from across their business.
The advice ‘talk to customers’ is good – but companies should focus on building a framework for understanding their customer that goes beyond simple interviewing and includes both qualitative and quantitative inputs from across their business.
In this episode, we’ll look at:
- Why many SaaS companies are leaving money on the table by missing out on high quality signals
- How to avoid these common pitfalls to build a truly great customer research framework
- How to use those customer insights to improve SaaS marketing
By the end of this episode, you should have the fundamentals to start building a framework for customer
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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
If you enjoyed this episode, you can do the following things right away:
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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
If you enjoyed this episode, you can do the following things right away:
- Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
- If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
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