Data is the foundation for today’s business decisions. Yet, communicating that data in
presentations can overwhelm your audience. Reena Kansal of Leadership Story Lab explains
how to use the art of storytelling to make your message more engaging – and memorable.

Show Notes:
Do you need to communicate data and other complex ideas to your audience? Business
storytelling is all about how you persuade your audience to take action. Join Reena Kansal of
Leadership Story Lab explains how to use the art of storytelling to engage your audience and
help them remember what is most important.
Skip ahead to these highlights:
1:33 About Leadership Story Lab
3:43 Make your audience remember you
7:12 Difference between proving and persuading
9:50 Let the Story Do the Work
11:20 Create meaning for your audience
12:30 The forgetting curve – what do you want your audience to remember?
18:00 Executive summary vs executive story
18:50 Recommendations for becoming a better storyteller
20:00 Become a story collector
21:46 Story helps you be known on a deeper level
25:20 Example of a well-crafted story
Get more information at LeadershipStoryLab.com