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Riding Tandem
Trailer
Bonus
Episode 72
Season 1
#72 - Why Your Logo Doesn’t Matter as Much as You Think - Marketing Mindset Shift #4
Your logo, colors, and website do NOT make people buy from you.
In this episode of Riding Tandem, Vivian Kvam gets real about one of the biggest myths holding entrepreneurs back with their marketing: the idea that you need perfect branding before you start marketing or making money. Spoiler alert—you don’t.
Vivian Kvam shares personal stories (including how she landed a major client before Tandem Works even had a logo or a bank account) and challenges listeners to rethink what’s truly driving sales: trust, connection, and authenticity.
✨ Here’s what you’ll learn:
✔ Why people buy from people, not brands
✔ How obsessing over branding could be slowing your growth
✔ Action steps to stop hiding and start showing up now
🔔 Subscribe & leave a review to support the show!
Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.
Unpacking this episode min by min:
00:00 Introduction to Marketing Mindset Shifts
02:22 The Importance of Authenticity Over Branding
07:22 Real-Life Examples of Success Without Perfect Branding
12:06 The Myth of Perfect Branding
17:37 Actionable Steps to Show Up Authentically
24:32 Recap and Next Steps
Related Episodes:
Vivian Kvam:
- LinkedIn - https://www.linkedin.com/in/viviankvam/
- Email Vivian - vkvam@thetandemworks.com
- Reach out! Send your feedback and comments with this survey.
- Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct
Tandem Works Team:
- Facebook - https://www.facebook.com/TandemWorksTeam
- Instagram - https://www.instagram.com/thetandemworks/
- Email the team: RidingTandem@thetandemworks.com
- Send your feedback and comments with this survey.
FREE RESOURCES
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Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com