Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
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Episode 252
Season 1
252. How Joe Pulizzi used this 5-step Goal Setting Process to build a $15M Business
How Joe Pulizzi Built and Sold His Business for $15 Million: A 5-Step Process
In 2008, Joe Pulizzi and his wife were broke, yet they set a goal to sell their future business for $15 million in seven years. In this episode, Ash Roy breaks down Joe's five-step process that led to achieving this goal with the Content Marketing Institute. Steps include understanding that building a business is a marathon, breaking goals into balanced categories, building a loyal audience, focusing on a single channel before diversifying, and delivering content consistently over a long period. Joe also shares the transformative daily question that helped him stay focused on his goals. Catch the full breakdown and learn how to apply these methods to transform your business and life.
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Timestamps:
00:00 From Broke to $15 Million: Joe Polizzi's Journey
00:53 The Power of Goal Setting
03:00 Balancing Life and Business Goals
04:22 Building an Audience and Becoming an Expert
05:28 The Pitfalls of Diversifying Too Early
06:44 Consistency is Key: Delivering Over Time
09:42 Recap and The Transformative Question
12:08 Conclusion and Next Steps
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