Go To Masters Show
Trailer
Bonus
Episode 10
Season 2
Applying Cross-Industry Principles: April Gross’s Tips for Boosting Revenue & Collaboration
April Gross was the former Senior Director of Go To Market & Growth Solutions at Criteo. She has successfully built enablement functions from the ground up at 2 companies. This episode of the Go To Masters Show features April, as she talks about:
- Applying pharmaceutical sales techniques to tech sales
- Key factors to optimize performance
- Effective ways to ensure cross-functional collaboration