Listen to your audience!

It's some of the most popular marketing advice out there. 

We're told it's the secret to creating content and products that our audience will eat up, and it sounds logical. Surely the easiest way to make people happy and get their attention in business is to give them what they want.

So we survey our email lists, chat with our customers via dm, study our YouTube comments, etc.  But there’s a dark side to listening to your audience. And that’s what I’m talking about today.

Listen to the full episode to hear:

• The biggest mistake people make when they listen too closely to their audience
• Why you DO want to listen to your audience when it comes to validating your ideas
• How to balance what the market wants and what you’re passionate about so you can make a living doing work you love

Learn more about Gillian:

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