Subscribe
Copied to clipboard
Share
Share
Copied to clipboard
Embed
Copied to clipboard
Talk Commerce
Trailer
Bonus
Episode 238
Season 1
How to Embrace Sustainability in Fashion: Recurate's Resale Solution
Summary
Wilson Griffin, CEO and founder of Recurate, discusses the importance of embracing the secondhand economy and circularity in the fashion industry. Recurate helps brands manage their own resale programs, extending the life cycle of products and reducing the environmental footprint. By participating in the resale economy, brands can benefit from the second, third, and fourth sales of their products. Recurate offers a modular approach to resale, allowing brands to choose different channels, such as peer-to-peer resale, take-back repair, or selling e-commerce returns. The integration of new and used items in the buyer experience creates a seamless shopping experience for customers.
Keywords
resale, circularity, fashion industry, environmental footprint, secondhand economy, peer-to-peer resale, take-back repair, e-commerce returns, buyer experience
Takeaways
- Brands can benefit from embracing the secondhand economy and circularity by extending the life cycle of their products and reducing the environmental footprint.
- Recurate offers a modular approach to resale, allowing brands to choose different channels, such as peer-to-peer resale, take-back repair, or selling e-commerce returns.
- The integration of new and used items in the buyer experience creates a seamless shopping experience for customers.
- Resale can be a marketing tool for brands to reach out to existing customers and reactivate lapse customers, fostering loyalty and increasing lifetime value.
Titles
- Embracing the Secondhand Economy and Circularity in the Fashion Industry
- Recurate: Helping Brands Manage Resale Programs and Reduce Environmental Footprint
Sound Bites
- "Ooh, I'm biased here, but definitely resellable."
- "We've created a really easy tool where based on that product, we can actually reach out to the customers who have already bought it and say, Hey, you know, we know you bought this jacket. Uh, people love it. We hope you love it and you're wearing it every day, but just so you know."
- "On the brand's primary website, um, you can actually shop new items and used items next to each other."
Chapters
00:00
Introduction and Background
Introduction and Background
04:01
The Problem of Resale
The Problem of Resale
10:39
The Life Cycle of a Garment
The Life Cycle of a Garment
10:56
Resale OS 2.0
Resale OS 2.0
16:01
Expanding to Non-Branded Options
Expanding to Non-Branded Options
17:02
Modular Approach to Resale
Modular Approach to Resale
21:58
Frank and Eileen's Re-Loved
Frank and Eileen's Re-Loved
25:17
Concierge Listing Service
Concierge Listing Service
28:08
Marketing Opportunities and Sustainability
Marketing Opportunities and Sustainability
31:09
Moving the Needle on Sustainability
Moving the Needle on Sustainability
33:37
Shameless Plug
Shameless Plug