“If you run your business based on generally accepted accounting principles, you'll probably go broke.” 

 

That’s a pretty strong statement from a CPA. But when wearing his hat as a serial multi-million dollar entrepreneur (among his companies was Ashworth Golf clothing), Jeff Prager discovered that business success didn’t depend on typical financial metrics that your accountant is probably dutifully reporting. 

 

Instead, he looked to seven key numbers, including one for which many organizations get a failing grade… and don’t even know it… and certainly don’t know how severely it’s impacting their bottom-line. 

 

We get in-depth on those key indicators, as well as…