In this episode of OVIDcast, Rachel Stewart, OVID Health Deputy Head of Patient Partnerships, continues the conversation with John James, Chief Executive Officer of the Sickle Cell Society.

Listen as they discuss the benefits of adopting an innovative approach in partnerships, the importance of involving patients and families in the measurement of partnership impact from the early stage and the significance of long-term partnerships in achieving lasting impact.

(0:04) Introduction
(0:45) Innovation in partnerships
(1:42) Measuring impact
(3:13) The value of long-term partnerships
(6:49) Patient centricity
(8:05) Key tips for establishing a partnership

About the guest:
John James is the Chief Executive of the Sickle Cell Society. The Sickle Cell Society is the only national charity in the UK that supports and represents people affected by a sickle cell disorder to improve their overall quality of life and has been working alongside healthcare professionals, parents, and people living with sickle cell to raise awareness of the disorder.

OVID Health is an award-winning, independent agency with expertise in healthcare public affairs, patient advocacy, and communications. Their team builds bridges between the worlds of industry, healthcare, and the public sector to help clients achieve change in the health and life sciences sectors.

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