Product launch assets may be limited, but your impact doesn’t have to be. In this episode, Joe Mills sits down with Theresa Goodall, Associate Creative Director at Element Three, to talk about how to build a launch that resonates—even if the product isn’t fully ready. They discuss the role of storytelling, creative timing, and visual strategy in capturing interest before, during, and after launch day. 

You’ll learn:

• Why crafting a strong story is essential when assets are limited

• How to keep momentum alive after launch day with strategic planning

• When to use lifestyle vs. product-specific visuals to capture attention

• Tips for aligning marketing and product teams for a seamless launch

Things to listen for:

(00:00) Introduction

(01:00) The importance of storytelling when assets are limited

(02:19) When to start marketing for an unfinished product

(03:56) Building hype with stories when assets are missing

(05:33) Strategies for sustaining interest beyond launch day

(07:18) Aligning product development and marketing teams

(07:50) Essential creative assets for a memorable launch

(10:20) When to use lifestyle vs. detailed product visuals

(12:16) Adapting assets to each stage of the buyer journey

(13:19) Collaboration between creative and performance teams