“Marketing is about communicating your values!” (Click to Tweet This!)

• Marketing that has an impact is marketing that is consumer first (3m:30s)
• How to identify your value proposition by asking yourself the tough question of, “Why should someone hire you?” (5m:47s)
• What you need to do to stop sounding just like every other agent (6m:25s)
• What are other businesses doing from a strategy perspective to adapt themselves and continue to grow (8m:30s)
• How to have a mindset of offense vs. defense and being able to instantly switch from one to the other (9m:07s)
• Some consumers are on the sidelines right now (voluntarily or involuntarily) and no matter what you do, you’re not going to be able to get them in the game (9m:45s)
• How to play offense and go after consumers that are in the game right now (and ready to buy or sell) (9m:55s)
• You’re not going to be able to cost cut yourself out of this (10m:05s)
• If you’ve got active buyers right now, what are you doing to communicate the story of how you’re actively helping buyers buy a home in the middle of a pandemic (10m:45s)
• The three questions consumers are asking themselves right now (11m:20s)
• How to have a growth mindset because real estate agents do not have a recurring revenue model so you have to constantly get transactions in through the door (11m:50s)
• What marketing & advertising strategies to implement if you have a listing vs if you don’t have any listing inventory (13m:50s)
• How to get high quality buyers consistently coming into your funnel (14m:10s)
• 10 – 15% of buyer leads generated need to sell a property (16m:05s)
• A simple 4-word email to drive buyer/seller engagement through the roof (16m:57s)
• How to leverage your current listing inventory with targeted Facebook Lead Ads (19m:30s)
• The power of YouTube pre-roll Ads compared to Facebook video ads (20m:50s)
• Why real estate agents need to stop caring about what other agents think about how we run our business  (27m:17s)