How do you raise over $700k on Kickstarter for a product that competes with something most people use every day?

Nicolas Aagaard and his co-founders learned from their previous mistakes to design a simple solution that's good for the earth and good for consumers. Then they went ahead with a referral campaign to generate emails ahead of their Kickstarter Launch using KickoffLabs.

Using the emails they generated from KickoffLabs they've gone on to raise a ton on money on Kickstarter for LastSwab. An easy to clean, sanitary, and reusable alternative to the cotton swab. 

Learn how they failed first, tested headlines, and marketed their product through each phase of their launch.