Join Nate Matherson as he sits down with Karl Hughes for the ninth episode of the Optimize podcast. Karl is the founder of Draft.dev, a marketing agency specializing in creating high-quality technical content for developer tools companies. This episode dives deep into the content creation process, providing listeners with a road map of the entire process from timelines and outlines to talent sourcing and content optimization. In this episode, Karl and Nate share insights on the relationship between video and blog content, the significance of content promotion, and providing sources within your content. For more information please visit www.positional.com, or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check in with Nate on LinkedIn & Twitter
Check in with Karl on LinkedIn & Twitter

What to Listen For:
02:36 Karl’s Background

07:08 What does it mean to create fantastic content

09:01 Roadmapping the content creation process

12:29 Content creation timeline

14:36 Outlining content: How long should it take?

15:15 How to find freelancers

19:29 How to screen freelancers before hiring

22:06 The importance of sourcing

24:45 Karl’s thoughts on AI content

31:37 Content promotion

35:34 The importance of content optimization

39:36 Exploring the relationship between video and blog content

45:36 Lightning Question Round