In this episode, Andy highlights a crucial discussion from his latest podcast with industry experts
Lori Richardson, Founder of Score More Sales,
Steve Arnold, Co-Founder and CRO of Primerli, and
Kyle Williams, Founder at Brickstack to discuss how falling in love with problems gets you to solutions more quickly. They emphasize the need for financial acumen, industry knowledge, and understanding the buyer's issues in a genuine way. By focusing on these areas, sellers can build trust and credibility, becoming trusted advisors. The conversation also highlights the importance of integrating business fundamentals into sales onboarding programs to enhance performance and meet buyer expectations.
Listen to the full episode on
Apple and
SpotifyHost
Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit
andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.