CIM Marketing Podcast
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Episode 32
Season 1
Episode 32: The digital dilemma: In-depth knowledge vs integration
In this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital channels with an integrated marketing mindset is a deep-set challenge, and one that we invite special guest Dr Dave Chaffey, co-founder of Smart Insights, to digest in this fortnight’s podcast.
This podcast was recorded on Thursday 18 March at 12:00 GMT.
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