Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders
Trailer
Bonus
Episode 8
Season 1
Russ Wheeler, BBQGuys — In Your Grill: A look at the innovative platform that's changing the outdoor game
Highlights:
- Intro to community surrounding BBQGuys (2:46)
- How private equity actually attracted Russ to the company (5:01)
- How BBQGuys are getting employee buy-in (7:10)
- How BBQGuys found gaps in the market for their own brand (10:45)
- Creating a professional customer base (12:43)
- Defining the addressable market (15:30)
- Creating a content platform (17:33)
- How investors should read into acquisition costs (19:51)
- Why Russ is excited about getting acquired by a SPAC, Velocity Acquisition Group (22:24)
- Insight into senior team of the company (25:47)
Links:
Feedback:
If you have questions about the show or topics you'd like discussed in future episodes, email our producer,
ross@lowerstreet.co