Purpose-driven, for-purpose, heart-led, social-enterprise, profit-for-purpose…

There are a lot of ways to describe businesses that have a purpose or a mission, but there’s also a common misconception that business that have a purpose, or are driven by advocacy for example - shouldn’t be ‘for profit’. 

Today’s episode is about how possible (and awesome) it is to be a business that contributes to a cause or charity with the win-win of it contributing to your own bottom line or brand awareness.

I talk about how to choose what organisation you align with and why you might choose it. How to be authentic and genuine in your actions and why that’s important and I also cover off on a few ways you can contribute without having to donate money - for those who just don’t have the profits to spare yet.

Thanks for listening!

Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas. 

Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.

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The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their elders; past, present and emerging.

Audio production by Jetstreamer.