As companies work to address the challenge of sustainability, they face a secondary challenge along the way: How do they capture and share that work? Effective communications are essential in transforming sustainability from a buzzword into a movement. 

 

In this episode of the Healthy Spaces podcast, host Scott Tew facilitates a conversation between Suzanne Shelton, Founder of Shelton Group and Senior Partner with ERM Shelton, and Carrie Ruddy, Chief Communications and Marketing Officer at Trane Technologies, about the role of strategic communications in addressing climate on a broader, more impactful scale.  

 

Listen to the full episode to learn more from two communications and marketing experts about the stories that connect, the importance of authenticity and audience, and why sustainability communications are at their most effective when they make the complex simple, the abstract tangible, and the global, personal.

 

Episode guests

 

Suzanne Shelton, Founder of Shelton Group and Senior Partner, ERM Shelton

Carrie Ruddy, Chief Communications and Marketing Officer, Trane Technologies