Matthew Strunk is the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma. Matthew created BitMoto as a digital marketing agency for automotive companies and dealerships. After selling cars at a dealership and doing freelance digital marketing work on the side, Matthew realized he could combine his two passions, and BitMoto was born.

In 2015, Matthew founded Strunk Media Group as a spinoff from BitMoto. While BitMoto focuses on the automotive industry, the award-winning team at Strunk Media Group designs marketing strategies for a diverse range of industries. Most recently, Matthew also launched AutoSigma, an automotive technology company that gives dealerships the tools to streamline their marketing efforts and maximize their ROI.

After pouring your heart and soul into a business and finally seeing the fruits of your efforts, you may be excited to keep growing — or be experiencing burnout. If a larger company gives a tempting acquisition offer, how do you know if you should accept?

Matthew Strunk has founded three agencies — and almost sold them on two different occasions. Through strategic planning, a clear focus, and a strong client acquisition method, he effectively built up his agencies, and these qualities made his businesses very attractive to larger companies. So, how did Matthew decide whether or not to stay with his businesses? What factors played a role in his decision?

In this episode of Agency Journey, Gray MacKenzie is joined by Matthew Strunk, the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma, to discuss the pros and cons of selling your agency. Matthew talks about the lessons he learned from almost selling his businesses twice, what he wished he knew before starting the process, and his strategies for preparing for an exit. Plus, Matthew shares his tried-and-true methods for client acquisition.