Jeremy Toeman, founder of AugX Labs, discusses the importance of video in today's market and the challenges that businesses face in creating video content. He highlights the high demand for video content and the lack of capacity for businesses to create it. To address this, AugX Labs aims to make video creation easier for businesses, particularly for marketing purposes. Jeremy emphasizes the need for businesses to embrace video and start creating content, even if it's not perfect, as any content is better than no content. He also advises businesses to consider the platforms they are targeting and tailor their videos accordingly.