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CreativeOps Podcast
Trailer
Bonus
Episode 32
Season 1
EP 32 - CreativeOps & IHA Leaders: 4 Buckets & 4 Questions for a More Impactful 2025
Episode Summary
In this reflective and forward-looking episode, Nish explores four critical questions every Creative Ops and in-house agency leader must ask as they prepare for 2025. Drawing inspiration from Patrick Burgoyne’s four-bucket framework and Jason Holtzman’s thought-provoking philosophy, Nish emphasizes aligning creative operations with business priorities, embracing AI as a game-changer, and crafting a roadmap for strategic impact.
Episode Timeline
• [00:01] - Intro: Reflections on 2024 and planning for 2025
• [02:20] - Podcast updates: New series and upcoming AI workshops
• [07:00] - Jason Holzman’s quote: “The question is the answer”
• [09:30] - Patrick Burgoyne’s four-bucket framework
• [14:10] - Question 1: Who are we today?
• [16:25] - Question 2: What is our purpose today?
• [18:50] - Question 3: What do we need to evolve into?
• [23:30] - Question 4: What must change to achieve evolution?
• [25:50] - Closing reflections: Asking the right questions
Key Takeaways
• The Four Key Questions for 2025:
• Who are we today?
• What is our purpose today?
• What do we need to evolve into tomorrow, and why?
• What must change to achieve that evolution?
• Patrick Burgoyne’s Four Buckets Framework:
• Production Studio: Focused on efficiency and cost-saving.
• Creative Studio: Handling design and creative execution.
• Creative Agency: Managing conceptual campaigns and strategy.
• Lead Agency: Acting as a business partner and strategic driver.
• AI as the X-Factor:
• Embrace AI for automation, insights, and strategic creativity.
• Leadership is now asking, “What’s your AI plan?”
• Aligning KPIs with Business Goals:
• Shift from volume metrics to impact-driven KPIs.
• Ensure dashboards reflect what leadership values.
• Plan the Transition:
• Map the current state, identify gaps, and build a roadmap.
• Leverage AI workshops to define use cases and accelerate progress.
• The Power of Better Questions:
• Good answers come from thoughtful, strategic questions.
• Avoid focusing solely on speed and efficiency—think impact.