SubX - The Subscriptions Economy in Retail and eCommerce
Trailer
Bonus
Episode 3
Season 2
SubscriptionX 2024 - The Intelligent Brief
Katie and Sjoerd speak to James Hirst, Founder & Director, The Intelligent Brief, about its focus on using ML and AI to streamline and enhance the early stages of creative brainstorming and planning to increase efficiency in the creative process.
Discussion points in this episode:
- The potential AI has to make running a subscription business more efficient
- Why now is the right time for retailers, of all sizes, to be thinking about AI
- Why a re-education is needed
- Where should retailers and subscription companies be using caution around these advancements
Behind the microphones:
James Hirst, Founder & Director, The Intelligent Brief:
Sjoerd Feenstra, Enterprise Account Executive at Chargebee:
Katie Searles, Editor, InternetRetailing and DeliveryX: