The Golden Age of Advertising had its heyday in the 1960s and 70s when three-martini-lunches were the norm, and larger-than-life personalities pitched big ideas that turned the industry on its head. 

 

Ad industry giants Bill Bernbach, David Ogilvy, Mary Wells Lawrence, and Leo Burnett, among others, ushered in the 1960s Creative Revolution and put creative practices in place we still use today. 

 

In this episode, we'll cover: advertising giants from the Creative Revolution, solid fundamentals developed at the height of the Golden Age of Advertising, expert tips for creative ad copy, leveraging your chosen medium, and how to make your ads persuasive and effective.

 

This is AudioPost Episode 8: Expert Tips from the Golden Age of Advertising

 

Full text edition here: https://loyelmedia.com/good-creative-ad-copy-essentials-expert-tips-golden-age-of-advertising/

 

AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business.

 

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