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The State of Retention Marketing
Trailer
Bonus
Episode 9
Season 1
E9: Building Data Pipelines before GTMs for Day-0 Retention Wins!
Uncover Junglee Games’ data obsession, introduction of a neutral party to make business decisions & many other reasons why retention at gaming companies is an industry-first example today.
Chapters
- Bharat’s Journey So Far
- Maturity of Marketing Automation at Junglee Games 5 Years On
- Obsession With Data & How It Pays Off
- Why Are Other Industries Not This Data Obsessive?
- People Pods for Collective Wins & Learnings
- Do’s & Don’ts While Managing Fragments of Data
- Evolution of Consumer Ecosystems & Product Companies
- Real Estate Battles vs Personalized App Experiences
- How Would Bharat Change the Past?
- Hiring the Right People And Message to Them
- High Demand, Low Supply, and Boosting Growth and Retention
- How Retention Can Become Interesting Again
- Interventions in Automation, Personalization, and Segmentation
- Shifting to User-Triggered Interventions for Customization
- Regular Journey Reprioritization for Value Addition