For year’s you’ve probably been hearing that you should “get into video” and “start doing video.”

With a pandemic still going, less door knocking, and fewer open houses, video’s a great opportunity to reach tomorrow’s potential buyers and sellers. So yes, YouTube marketing has got to be top of mind for real estate agents and lenders in 2021.

Whether consumers are looking for inspiration, tutorials, insight, or humor, fact is, people are searching and browsing YouTube by the BILLIONS.

YouTube has 2 billion logged-in monthly users. In fact, 73% of adults in the U.S. use YouTube. That’s more than Facebook (at 69% of American adults) and almost twice as much as the next runner-up, Instagram (37%).

But what should you post?

How do you grow your network/channel?

How can you make your channel stand out?

One of the best ways to create videos and grow your channel is to learn from agents just like you who are already killing it on the second largest search engine in the world.

So this week, we’re talking to Christian Walsh with Coldwell Banker in Newport Beach about the process he and his phenomenal Operation’s Director, Michelle Micci, have put in place for consistently producing high-level content to reach investors and single family buyers and sellers.

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